Development of the visual concept and corporate identity for a social forum "Victory without Borders" designed to encourage handicapped child-orphans to participate in Paralympic sports.
The basic idea of this visual project is to present a unified image of the four categories of sports for people with disabilities (the hearing impaired; visually impaired; and physically and mentally disabled). The design of the logo recalls elements associated with childhood and children: petals, pinwheels, "children - the flowers of life", leaves of a tree, and the beginning of life. It uses flowing lines with imperfections, reminiscent of children's drawings, along with bright colors and a handwritten font. Each element of the logo draws inspiration from the above mentioned categories of Paralympic sports in a way that each is clearly distinguishable. This is done in order to give the emblem a strong ethical foundation. At first sight, it is just a nice child's drawing. Behind it lies a story.
The forum was held in Tyumen, Russia (2015).
What was it and who was there? 6 Russian regions, 70 handicapped child-orphans, 20 potential parents, directors of sport schools with adaptive sports, representatives of 4 universities with specialties in adaptive sports, workshops from Paralympic Champions, meetings with famous successful people.
First results: 7 children with disabilities have got families, 6 children are documented.
The second forum was held in Vladikavkaz, Russia (2016).
CUSTOMER: Civic Chamber (Government) of the Russian Federation.
THE INITIATOR, ORGANIZER, AND MEMBER OF THE CIVIC CHAMBER OF THE RUSSIAN FEDERATION: Yulia Zimova, ORGANIZER: Irina Kim, DESIGNER: Yulia Lavrova, COORDINATOR BETWEEN ORPHANAGES, PARTNERS, AND THE MEDIA: Alexandra Tapeyciyna, COORDINATOR OF VIP GUESTS: Maria Sidorkina, COORDINATOR OF ADOPTIVE PARENTS: Elena Fomina.